Yahoo is coming on strong. They have
been buying companies left and right,
snapping up Google developers, and
making some big moves to get back to a
place of relevance in our lives.
Their next
move is going to be a video service to
challenge YouTube, if a report from Ad
Age is to be believed. The future of
media is online video, as YouTube, Vimeo,
and others have proven. Yahoo wants a
piece of that action.
Yahoo is going to attract content
creators by offering more money that
YouTube does. They want to share more
ad revenue with their partners. They’re
also supposedly going to be offering a
fixed ad rate that is 50-100 percent
higher than YouTube’s current rate.
Both of these sound great for content
makers, but what’s the hold up? Yahoo
wants too much control.
The company wants to get perpetual
licensing for any videos that are shared
on Tumblr. That would basically mean
that Yahoo gets the rights to any video
shared on their micro-blogging
platform. Obviously, users aren’t happy
about that point. Creators would be able
to share their videos on multiple
platforms, though.
They wouldn’t be
locked into just using Yahoo’s video
service. Yahoo also wants to make videos
downloadable so users of the service can
watch them later. This is another point
that is causing content makers some
concern. These issues will all need to be
fixed if Yahoo wants to launch the
service by this summer.
Yahoo is also on the hunt for original
content that they could broadcast on
their own version of Netflix. Yahoo has
been upping their app game, too, with
new apps like News Digest. Yahoo News
Digest takes the big stories and info
from around the internet and condenses
them into bite size pieces that you can
intake quickly. Like their Weather app,
News Digest is very well designed and
aesthetically appealing. A Yahoo video
service is likely to be just as well
designed, but whether or not it will
catch on with video makers and users is
something that remains to be seen.
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