Canadian handset maker is betting on
the apps ecosystem to turn around its
fortunes with free and discounts on
apps across categories like games, music
and productivity for users of its BB10
platform.
" BlackBerry is kicking off the winter
festive season with a variety of offers
on some of its most popular apps on the
BlackBerry World. The offers will roll
out throughout the month of December
2013," a BlackBerry spokesperson told
PTI.
He added that the offer would be
available to users of handsets like Q5,
Q10, Z10 and Z30, which run on its
BB10 operating system across the
world.
The company does not disclose the
number of its users.
Under the first offer, BlackBerry will
offer one free app each day between
December 1 and December 25.
"One free app per day from the likes
of Angry Birds, Pacemaker and
Monopoly would be available for free
download for a 24 hour period," the
spokesperson said.
Under the second offer, BlackBerry
will launch its 'Hello Winter USD 0.99
Sale', where content will be offered at
the discounted price during the entire
month of December.
"BlackBerry World has over 1,40,000
apps for BB10 OS. India in particular
has been a robust growth market for
us from an apps standpoint, so I am
confident that we will see tremendous
traction with these offers," the
spokesperson said.
According to sources, 27-30 per cent of
its sales in India is of devices powered
by the BB10 platform.
In India, the four BB10-powered
devices are priced between Rs. 22,000
and Rs. 44,000.
The Canadian firm has been facing
stiff competition from other
smartphone makers like Apple and
Samsung as sales have declined over the
past few months.
It is now placing big bets on apps,
including taking its popular messaging
service BBM to other operating
systems, aimed at raking in additional
revenue in the coming months.
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