Saavn, the online music streaming
service, has rolled out a paid
subscription option, dubbed as Saavn
Pro for its Android app. The updated
app is now available for download from
the Play Store.
The Saavn Pro service makes listening
to online music ad-free and also allows
users to make music available offline,
which the company believes would be
great for regions where data
connectivity is spotty.
The service offers a 30-day free trial,
after which users can subscribe to
Saavn Pro for Rs. 220 per month
directly through their Google account.
The app renews automatically offering
users 3GB of offline music storage on
up to 5 devices. The company is also
offering a Lite version especially for
Indian consumers which is available for
Rs. 110 per month, renewing
automatically for 1GB of music
storage with just one device.
The updated Saavn app for Android
includes Saavn Pro service integration
offering features like offline
downloads, ad-free listening, sync over
cellular data where users can opt to
use Wi-Fi or a cellular data connection
to cache music for offline listening
and a pro-audio feature that gives
users access to high quality music up to
320 kbps, which will be added to the
app in the coming weeks.
Rishi Malhotra, president and co-
founder of Saavn said, "Saavn Pro on
Android is big for Saavn and Google,
and marks the start of premium
Android apps reaching scale in India.
At the end of the day, the music
labels are the biggest winners - we're
recapturing lost revenue in a heavily-
pirated market. Global consumers are
telling us they value an ad-free music
listening experience, and we are
delivering the best mobile experience
today."
Saavn had earlier launched the Saavn
Pro service for users of its iOS app a
few months back.
Another music streaming service,
Gaana.com had also introduced a
premium subscription based version of
its service, Gaana+ to the Android
platform, a few months back. The
Gaana+ service comes with a 15 day
free trial after which users need to
pay a monthly subscription fee of $
2.99 (or Rs. 170.13) if located in India
or $3.99 if outside India.
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