How Mobile Coupons Are Driving An Explosion In Mobile Commerce

As recently as late 2010, mobile
commerce was only 3% of e-
commerce. By the end of last year's
holiday shopping season, that number
had risen to 11%, according to
comScore. That's approximately $
18.6 billion in consumer spending -
and that doesn't even include travel-
related purchases, which comScore
counts separately.
New mobile merchandising trends —
merchandising being the art of selling
people products they didn't know they
wanted — like mobile catalogs and
coupons are helping to drive this
explosion.
Thanks in part to this new ecosystem
of retail and shopping apps, mobile-
generated retail spend could rise to
15% of retail e-commerce by the end
of this year.
In a recent report from BI Intelligence,
we examine the main reasons why
mobile commerce is exploding, dig
deeper into the numbers underpinning
the explosive growth, and analyze the
new mobile merchandising trends —
like mobile catalogs and coupons -
that are contributing to this growth.